http://www.hellomynameissanaz.com sanazshaafi Tue, 04 Dec 2012 09:39:53 +0000 http://www.hellomynameissanaz.com en http://www.hellomynameissanaz.com/Unlock-with-your-Brain http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Unlock-with-your-Brain Tue, 04 Dec 2012 09:39:53 +0000 sanazshaafi 4540888 Fullscreen <img src="http://payload112.cargocollective.com/1/0/29877/4540888/Heiniken-reference2_2048.jpg" width="1285" height="674" width_o="1285" height_o="674" src_o="http://payload112.cargocollective.com/1/0/29877/4540888/Heiniken-reference2_o.jpg" data-mid="24146625" border="0" align="left"/> the brief: Generate traffic and awareness for the online store of Berocca.de, without usage of traditional media. The creative strategy behind the online store, "pay with your brain" offers visitors discount as they play the mind games. the idea: We bring people to the online store, by using the same creative strategy "Pay with your Brain" to access wifi hotspots. concept/art: SANAZ SHAAFI the brief: Generate traffic and awareness for the online store of Berocca.de, without usage of traditional media. The creative strategy behind the online store,... http://www.hellomynameissanaz.com/Innovita-Posters http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Innovita-Posters Thu, 08 Nov 2012 14:34:28 +0000 sanazshaafi 4402525 Fullscreen <img src="http://payload105.cargocollective.com/1/0/29877/4402525/Board_4Posters.jpg" width="669" height="678" width_o="669" height_o="678" src_o="http://payload105.cargocollective.com/1/0/29877/4402525/Board_4Posters_o.jpg" data-mid="23322778" border="0" align="left"/> the brief: Design a poster representing Butane Industrial Group's mission "For Family Comfort" for their offices. the idea: My ambition was to mirror Butane's employees' jobs and the power of team into a poster. Knowing every aspect of Butane's activity, I proposed them four posters. And that's where my fun with details began. I designed four posters, for four pillars of their business. Services, Innovation, Social Responsibility and Manufacturing. My concept was the four pillar will complete each other. concept & art direction: SANAZ SHAAFI Design details: I mirrored all my observation and experience in Butane into the layers of these posters. <img src="http://payload105.cargocollective.com/1/0/29877/4402525/Posters_Details.jpg" width="669" height="964" width_o="669" height_o="964" src_o="http://payload105.cargocollective.com/1/0/29877/4402525/Posters_Details_o.jpg" data-mid="23322791" border="0" align="left"/> the brief: Design a poster representing Butane Industrial Group's mission "For Family Comfort" for their offices. the idea: My ambition was to mirror Butane's... http://www.hellomynameissanaz.com/Share-wine-collection http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Share-wine-collection Wed, 07 Nov 2012 04:28:54 +0000 sanazshaafi 649695 Fullscreen <img src="http://payload.cargocollective.com/1/0/29877/649695/wine package.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/649695/wine package_o.png" data-mid="7974421" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29877/649695/wine package2.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/649695/wine package2_o.png" data-mid="7974424" border="0" align="left"/> the insight: Many hidden words are spoken when eased with wine. Also wine and poetry have a special connection in iranian poetry. the idea: Share wine collection is more than a wine bottle. Each bottle has a different poem inside it that reveals itself when the wine is being drank. Pronunciation of the word "share" in Farsi means "poem". the logo is a calligraphy designed for this brand. concept and art direction: SANAZ SHAAFI the insight: Many hidden words are spoken when eased with wine. Also wine and poetry have a special connection in iranian poetry. the idea: Share wine... http://www.hellomynameissanaz.com/Scrabble http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Scrabble Sun, 19 Jun 2011 15:27:00 +0000 sanazshaafi 1614512 Fullscreen <img src="http://payload.cargocollective.com/1/0/29877/1614512/scrabble0.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1614512/scrabble0_o.png" data-mid="7913294" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29877/1614512/scrabble1.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1614512/scrabble1_o.png" data-mid="7913305" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29877/1614512/scrabble2.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1614512/scrabble2_o.png" data-mid="7913313" border="0" align="left"/> http://www.hellomynameissanaz.com/Heineken http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Heineken Sat, 18 Jun 2011 08:51:37 +0000 sanazshaafi 1601551 Fullscreen <img src="http://payload.cargocollective.com/1/0/29877/1601551/Heiniken-cargo-texted0.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1601551/Heiniken-cargo-texted0_o.png" data-mid="7896257" border="0" align="left"/> the insight: Most of times men need a hand noticing changes in their lady's appearance. the idea: To give intrepid secret agent intelligence on their girlfriends by translating the foursquare check-ins of the girlfriends into reminders and tips. art director: SANAZ SHAAFI copywriter: THOM KORDONOWY <img src="http://payload.cargocollective.com/1/0/29877/1601551/Heiniken-cargo-texted1.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1601551/Heiniken-cargo-texted1_o.png" data-mid="7898859" border="0" align="left"/> the insight: Most of times men need a hand noticing changes in their lady's appearance. the idea: To give intrepid secret agent intelligence on their... http://www.hellomynameissanaz.com/Umbro-Unit-1350 http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Umbro-Unit-1350 Fri, 17 Jun 2011 07:15:38 +0000 sanazshaafi 1156183 Fullscreen <img src="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT_o.jpg" data-mid="5560839" border="0" align="left"/> the brief: launch the lifestyle line of Umbro shoes. the insight: the way each player/team acts on the field is influenced by their cultural and social life off the field. the idea: Using KLOUT technology as the backbone, we create a social competition outside of the field. We call it UNIT 1350. how it works: Choose your 11 team players out of your most influential friends in social medias. Your score is measured by the retweets and likes you get for the content you post online. Once you are on top of the table, you'll have access to Umbro's black card. A digital VIP card that gives you access to social events, weekly soccer seats, and more. <img src="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT2.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT2_o.jpg" data-mid="5560845" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT3.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT3_o.jpg" data-mid="5560854" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT4.jpg" width="670" height="473" width_o="2048" height_o="1448" src_o="http://payload.cargocollective.com/1/0/29877/1156183/UMBRO TO PRINT4_o.jpg" data-mid="5560867" border="0" align="left"/> art directors: HILLARY YOUNG, SANAZ SHAAFI copywriter: DAVID SHIN the brief: launch the lifestyle line of Umbro shoes. the insight: the way each player/team acts on the field is influenced by their cultural and social life off... http://www.hellomynameissanaz.com/Lufthansa http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Lufthansa Thu, 16 Jun 2011 14:56:27 +0000 sanazshaafi 1171407 <img src="http://payload.cargocollective.com/1/0/29877/1171407/brief-good.png" width="670" height="219" width_o="1282" height_o="420" src_o="http://payload.cargocollective.com/1/0/29877/1171407/brief-good_o.png" data-mid="7917568" border="0" align="left"/> the idea: We expand the access to airline entertainment by using all the user screens in addition to the seat screens. <img src="http://payload.cargocollective.com/1/0/29877/1171407/login page2.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1171407/login page2_o.png" data-mid="7917708" border="0" align="left"/> How does it work You can login to the Entertainment HUB with your ticket number anytime and from any screen. This way we keep track of your entertainment and bookmark your selection for you. <img src="http://payload.cargocollective.com/1/0/29877/1171407/select.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1171407/select_o.png" data-mid="7844777" border="0" align="left"/> Also, the system keeps track of your journey schedule and provides you with reminders to catch your flight and be present in a Gate. <img src="http://payload.cargocollective.com/1/0/29877/1171407/where you left off2.png" width="670" height="351" width_o="1285" height_o="674" src_o="http://payload.cargocollective.com/1/0/29877/1171407/where you left off2_o.png" data-mid="7917797" border="0" align="left"/> Since, you among other Lufthansa passengers login to the system, with the help of video and audio bookmarks, you'll be directed to where you left off every time you login back. The system also tracks if you were playing a game with another passenger, if that passenger is still logged in, whether on their way to Paris or in Berlin Airport, you can continue the game with them. concept and art direction: SANAZ SHAAFI the idea: We expand the access to airline entertainment by using all the user screens in addition to the seat screens. How does it work You can login to the... http://www.hellomynameissanaz.com/Hunter-Wellies http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Hunter-Wellies Thu, 16 Jun 2011 14:56:22 +0000 sanazshaafi 643859 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-21701425-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Fullscreen <img src="http://payload.cargocollective.com/1/0/29877/643859/hunter for cargo_1.jpg" width="670" height="375" width_o="1386" height_o="777" src_o="http://payload.cargocollective.com/1/0/29877/643859/hunter for cargo_1_o.jpg" data-mid="5112489" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29877/643859/hunter for cargo2.jpg" width="670" height="375" width_o="1386" height_o="777" src_o="http://payload.cargocollective.com/1/0/29877/643859/hunter for cargo2_o.jpg" data-mid="5112525" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29877/643859/hunter for cargo3.jpg" width="670" height="375" width_o="1386" height_o="777" src_o="http://payload.cargocollective.com/1/0/29877/643859/hunter for cargo3_o.jpg" data-mid="5112528" border="0" align="left"/> the brief: create an outdoor print campaign to boost up the image of Hunter Wellies. Clara, a good friend and I, wanted to take advantage of rain. something like the well known classic: singing in the rain. we worked out the instruments, talked to a musician and made sure we can encourage people to enjoy the rain. at the end we got a little award for this idea. art direction/illustrations: SANAZ SHAAFI copywriter: CLARA PRIOR-KNOCK Best Creative Idea: Plakat Diva Awards Germany 2011 the brief: create an outdoor print campaign to boost up the image of Hunter Wellies. Clara, a good friend and I, wanted to take advantage of rain. something... http://www.hellomynameissanaz.com/Nokia-Threads http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/Nokia-Threads Thu, 16 Jun 2011 14:56:10 +0000 sanazshaafi 661310 Fullscreen <img src="http://payload.cargocollective.com/1/0/29877/661310/Nokia boards-p1.png" width="670" height="375" width_o="1386" height_o="777" src_o="http://payload.cargocollective.com/1/0/29877/661310/Nokia boards-p1_o.png" data-mid="4995287" border="0" align="left"/>the brief: Create a campaign to reintroduce Nokia Music Store and make it attractive for its current and potential users. the idea: We invent a technic that makes it possible for you to attach a personal label to your songs. The same as Tagging your videos and photographs. We call it a "MAG". <img src="http://payload.cargocollective.com/1/0/29877/661310/Nokia boards-p2.png" width="670" height="375" width_o="1386" height_o="777" src_o="http://payload.cargocollective.com/1/0/29877/661310/Nokia boards-p2_o.png" data-mid="4995300" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29877/661310/Nokia boards-p3.png" width="670" height="375" width_o="1386" height_o="777" src_o="http://payload.cargocollective.com/1/0/29877/661310/Nokia boards-p3_o.png" data-mid="4995333" border="0" align="left"/> During this project my fellow art director Andreas Rasmussen, taught me a lot. He is one of the nicest art directors and a strong conceptual thinker. art directors: ANDREAS RASMUSSEN, SANAZ SHAAFI copywriter: PRANAY SURI the brief: Create a campaign to reintroduce Nokia Music Store and make it attractive for its current and potential users. the idea: We invent a technic that... http://www.hellomynameissanaz.com/2970-Balloons http://www.hellomynameissanaz.com/following/hellomynameissanaz.com/2970-Balloons Mon, 13 Jun 2011 16:02:51 +0000 sanazshaafi 701710 var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-21701425-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); 2970 balloons from sanaz Shaafi on Vimeo. about our project: We wanted to commemorate those who lost their lives in this devastating tragedy 9 years ago. Our project was about remembering each and every single name. Those who we never met but whom we remember. our little team: CLARA PRIOR-KNOCK, DAVID SHIN, SANAZ SHAAFI, CAROLINA FAYAD thank you to our friends: Maximilian Gebhardt, Max Arlestig, Amadeus Henhapl, Jamie Leach, Farnaz Sajadi, Christina Chang, Lentiggini Herve Dupenher, June Hongkiatkhajorn and our great instructor, Stefan Haverkamp, special thanks to Miami Ad School Brooklyn for all your help and support. 2970 balloons from sanaz Shaafi on Vimeo. about our project: We wanted to commemorate those who lost their lives in this devastating tragedy 9 years ago. Our...